Wednesday, December 4, 2013

2013 Tennessee Excellence Award


FOR IMMEDIATE RELEASE:

T. C. Lewis & Co receives 2013 Tennessee Excellence Award 

December 4th 2013 - Nashville, Tennessee

T. C. Lewis & Co has been selected for the 2013 Tennessee Excellence Award amongst all its peers and competitors by the Small Business Administration and Institute for Excellence in Commerce.

Each year the organizations conduct business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Small businesses of this caliber enhance the business environment stature for which Tennessee is renowned.

T. C. Lewis & Co has consistently demonstrated a high regard for upholding business ethics and company values. This recognition marks a significant achievement as an emerging leader and is setting benchmarks that the industry should follow.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of Tennessee.

Monday, July 8, 2013

Back to Back Award Winner

FOR IMMEDIATE RELEASE

T.C. Lewis & Co Properties Receives 2013 Best of Johnson City Award

JOHNSON CITY, TN  May 27, 2013 -- For the second consecutive year, T.C. Lewis & Co Properties has been selected as the 2013 Best of Property Management Award recipient by the Johnson City Award Program.

Each year, the Johnson City Award Program identifies companies that we believe have achieved exceptional success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the greater Johnson City area a great place to live, work and play.

Nationwide, only 1 in 70 (1.4%) 2013 Award recipients qualified as Two-Time Award Winners. Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Johnson City Award Program focuses on quality. Winners are determined based on the information gathered both internally by the Johnson City Award Program and data provided by third parties.

The Johnson City Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the greater Johnson City area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value to both clients and the community.

The Johnson City Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

Wednesday, June 26, 2013

US Real Estate Braces for Foreign Markets Fallout

Troubles in emerging markets could stretch to the luxury apartment towers of New York and Miami.

Wealthy investors from Brazil and China have been big drivers of the high-end real-estate recovery—especially in New York, Miami and Los Angeles. But now, as emerging markets face slowing economies, sliding currencies and plunging stocks, the high-end real-estate market could feel the chill.

The biggest impact is likely to be Miami. Brazilians accounted for 12 percent of the city's real-estate sales in 2012, according to the Miami Association of Realtors. Yet they represent a far greater share at many of the high-end condo towers, which have helped lead the Miami real-estate recovery and building boom.

The majority of Brazilians buying in Florida purchased condos or apartments rather than detached family homes. And two-thirds of Brazilian buyers purchased homes priced at $200,000 or more, according to the association.

"The market could slow because of what's happening in Brazil," said Jorge Uribe, luxury real estate broker and senior vice president of One Sotheby's International in Miami. " I think there were a lot of people here putting a lot of emphasis on Brazil in terms of sales. And they could find themselves in a pickle."

Uribe said the troubles in Brazil could have both positive and negative effects on Miami. The luxury condo towers, with typical apartments selling for $500,000 to $3 million, could bear the brunt of the slowdown, he said. Such properties were purchased by upper-middle-class and single-digit millionaires, who have been hit harder by the stock market decline and economic turmoil.

Miami developments like Apogee, the Continuum and the MuranoGrande at Portofino all have large contingents of Brazilian buyers. At some condo towers downtown or in the so-called "Biscayne Corridor," 60 percent to 75 percent of the buyers have been Brazilian.

But Uribe said the very top of the region's luxury housing market could see a surge, as the ultra-rich in Latin America look for secure places to invest their still considerable fortunes. He said penthouses in a few select condo towers as well as waterfront mansions could see a rush of buyers looking for shelter from the economic storms.

"We may see an upside in the ultra-luxury market," Uribe said. "Whenever you have political turmoil in Columbia or Nicaragua or Latin America, you see an uptick in people buying assets here."

In New York, the big focus is on Chinese buyers. Brokers say the wealthy Chinese represent about 10 percent of the market. But some of the newer luxury towers are aimed squarely at rich Chinese buyers. One57, the residential skyscraper overlooking Central Park, has signed up several Chinese buyers. And 56 Leonard St, a downtown luxury tower, has also been popular with the Chinese.
Nikki Field, senior global real estate advisor with Sotheby's International Realty in New York, said Chinese buyers are still out in force. If anything, she said, the slowdown in China and turmoil in Asian markets could bring in more Chinese buyers into safer havens.

"They want to move a lot of money out as quickly as possible and get it somewhere safe," Field said. "Residential real estate here is safer than other options."

Still, other brokers say Chinese buyers have started dragging out their purchases over several months or even a year. And some newer developments are seeing delayed payments from Chinese buyers. Field said Chinese buyers like newer apartment towers, and "many of them don't come on line for another two or three years." So if there is a slowdown, it may take another year or two to show up in the market.

"Of course, the last 48 hours brings us some concerns," Field said. Chinese stock markets have been volatile amid concerns about tighter credit, which would slow economic growth.

"But the people buying real estate here are not using their last $5 million. These are people who already have the extra funds offshore and are diversifying their portfolio."

- Robert Frank, CNBC Contributor
Troubles in emerging markets could stretch to the luxury apartment towers of New York and Miami.

Wealthy investors from Brazil and China have been big drivers of the high-end real-estate recovery—especially in New York, Miami and Los Angeles. But now, as emerging markets face slowing economies, sliding currencies and plunging stocks, the high-end real-estate market could feel the chill.

The biggest impact is likely to be Miami. Brazilians accounted for 12 percent of the city's real-estate sales in 2012, according to the Miami Association of Realtors. Yet they represent a far greater share at many of the high-end condo towers, which have helped lead the Miami real-estate recovery and building boom.

The majority of Brazilians buying in Florida purchased condos or apartments rather than detached family homes. And two-thirds of Brazilian buyers purchased homes priced at $200,000 or more, according to the association.

"The market could slow because of what's happening in Brazil," said Jorge Uribe, luxury real estate broker and senior vice president of One Sotheby's International in Miami. " I think there were a lot of people here putting a lot of emphasis on Brazil in terms of sales. And they could find themselves in a pickle."

Uribe said the troubles in Brazil could have both positive and negative effects on Miami. The luxury condo towers, with typical apartments selling for $500,000 to $3 million, could bear the brunt of the slowdown, he said. Such properties were purchased by upper-middle-class and single-digit millionaires, who have been hit harder by the stock market decline and economic turmoil.

Miami developments like Apogee, the Continuum and the MuranoGrande at Portofino all have large contingents of Brazilian buyers. At some condo towers downtown or in the so-called "Biscayne Corridor," 60 percent to 75 percent of the buyers have been Brazilian.

But Uribe said the very top of the region's luxury housing market could see a surge, as the ultra-rich in Latin America look for secure places to invest their still considerable fortunes. He said penthouses in a few select condo towers as well as waterfront mansions could see a rush of buyers looking for shelter from the economic storms.

"We may see an upside in the ultra-luxury market," Uribe said. "Whenever you have political turmoil in Columbia or Nicaragua or Latin America, you see an uptick in people buying assets here."

In New York, the big focus is on Chinese buyers. Brokers say the wealthy Chinese represent about 10 percent of the market. But some of the newer luxury towers are aimed squarely at rich Chinese buyers. One57, the residential skyscraper overlooking Central Park, has signed up several Chinese buyers. And 56 Leonard St, a downtown luxury tower, has also been popular with the Chinese.
Nikki Field, senior global real estate advisor with Sotheby's International Realty in New York, said Chinese buyers are still out in force. If anything, she said, the slowdown in China and turmoil in Asian markets could bring in more Chinese buyers into safer havens.

"They want to move a lot of money out as quickly as possible and get it somewhere safe," Field said. "Residential real estate here is safer than other options."

Still, other brokers say Chinese buyers have started dragging out their purchases over several months or even a year. And some newer developments are seeing delayed payments from Chinese buyers. Field said Chinese buyers like newer apartment towers, and "many of them don't come on line for another two or three years." So if there is a slowdown, it may take another year or two to show up in the market.

"Of course, the last 48 hours brings us some concerns," Field said. Chinese stock markets have been volatile amid concerns about tighter credit, which would slow economic growth.

"But the people buying real estate here are not using their last $5 million. These are people who already have the extra funds offshore and are diversifying their portfolio."

- Robert Frank, CNBC Contributor

Monday, May 20, 2013

Consulting Service (REO) Heating Up

For Immediate Release
May 20, 2013
Johnson City, Tennessee

T. C. Lewis & Co. is proud to announce that it has been retained by two mid-size banks over the last two weeks to consult on bank-owned real estate (REO) properties covering: West Virginia, Virginia, Tennessee, North Carolina, Georgia, etc. Total estimated value of the combined portfolios are near $52MIL. "It's a great service that we can provide to small and medium-sized banks that don't want to try and develop their own REO department. And some large banks with a special assets division have had an excessive amount of properties and need help," says Cory Lewis (President/CEO). "Nobody wants to feel sorry for banks, and I don't think that these clients want anybody to feel sorry for them. But the fact remains that these banks are sitting on real estate that they now own. There are assets that are sitting right now that need to be put back into the market in a responsible way, and we hope that we can do our part in making that happen," says Lewis.

T. C. Lewis & Co. harnesses the power and knowledge of the divisions of the company to provide an REO Consulting service to financial institutions. Lewis explains, "Banks turn over the problems of a client with a non-performing loan before it goes into foreclosure, and we can work to prevent it. Or, they (banks) can provide us with properties that have gone into foreclosure, and we simply take over." The company uses its unique ability to analyze each property independently for value and strategy to sell, including: To show in-place value for investment properties and help cover expenses for a property by renting/leasing; to package and sell properties to investors; to market the properties in the right outlets to get them sold; to suggest and make repairs as necessary; complete projects as needed; manage leased properties to maximize potential and make as attractive as possible to potential buyers; etc.

This type of consulting service is becoming one of the premier services offered by T. C. Lewis & Co, along with investment management for domestic and international real estate investors looking for opportunities to make short and long-term money in the US real estate market.

Tuesday, April 23, 2013

Residential Rental Market - When is Enough, Enough?

I've had a lot of people ask this question with regard to all the new apartment buildings being built in the Appalachian region (and around the country). When are we going to hit a ceiling in the residential rental market? When is enough, enough?

People ask, "you see that new proposed project for 150 new residential units?"
And, "they're adding 50 units to that other complex - how do you think that will go?"

The simple answer is that I don't know. But just like the housing bubble, there is a limit. Everyone can't decide that building townhouses and apartments is where all the money is being made and jump in head first.

Here is a great article about Washington DC that explains where we could be headed in the Appalachian region if overbuilding of apartments continues...

Washington is poised to be one of the only major U.S. cities with a decline in apartment rents this year after a surge in construction outpaced job growth, leaving the nation’s capital with a glut of properties.

The Washington metropolitan area, including the suburbs of Maryland and Virginia, will see average rents decrease as much as 2 percent, making it only market other than Detroit to have a drop among the top 20 U.S. cities, according to Delta Associates. Rents will fall further in 2014, data from the Alexandria, Virginia-based property-research firm show.

Washington is at the forefront of a nationwide surge in apartment construction, as home foreclosures, stricter lending standards and a growing number of young adults forming households create the highest demand for rentals in a generation. Work on U.S. multifamily homes jumped 31 percent in March to an annual rate of 417,000, the most since January 2006, the Commerce Department said last week.

“Everyone around the country is really watching D.C. because it’s on the front wave of all these markets -- all the supply is coming back,” said Jay Denton, vice president of research at Axiometrics Inc., a Dallas-based multifamily research firm. Investors are looking “to see how it could play out if there isn’t enough demand for the new supply.”

Real estate investment trusts including Equity Residential (EQR), whose chairman is billionaire Sam Zell, and Home Properties Inc. (HME) are selling buildings in the region as more competition looms. About 30,211 apartment units are under construction in the Washington area, more than half of which will open this year, according to Delta Associates.

Budget Cuts

Job growth in the region, which is heavily focused on the government, has been too weak to support the construction, said Greg Leisch, chief executive officer of Delta Associates. Federal contracting has declined by $7 billion in the last two years and the spending cuts known as sequestration have limited employment and demand for rentals, he said.

“The supply would have been consistent with Washington’s job performance had the federal government not shrunk,” said Leisch, who expects the oversupply to be temporary. “In the new world with austerity and sequestration, it’s too much supply.”

Washington-area building began booming in 2010, after rents during the real estate crash fell half as much as in the rest of the country and began climbing toward a new peak sooner. That year, developers began work on 5,186 new apartments, and the region was among the top three U.S. markets for employment growth, according to Axiometrics.

New Units

In 2011, construction started on an additional 13,606 units, including 458 new apartments at CityCenterDC, a $700 million retail and residential project on the site of the former Washington Convention Center, which is being built by Houston- based office developer Hines.
“During the downturn, everybody knew that was the place to be,” Denton said. “But then that becomes the problem -- when everyone thinks that’s the place to be.”
 
The Washington area tops the nation in the number of apartments in the pipeline for development, while it ranks 11th in job growth, Axiometrics said. The region added 39,700 jobs in the 12 months through February, a pace that signals there will be 2.8 new jobs created for every new apartment being developed, among the lowest ratios in the country.
 
“We need job growth to double that for it to be a healthy relationship,” Denton said.
In New York, there will be 8.3 new jobs for every new apartment unit under construction and in Houston, the fastest- growing employment market in the country, the ratio is 15.6 new jobs to apartments, according to Axiometrics.

REIT Decline

Concerns that rising construction nationwide will lead to excess properties has contributed to a 2.3 percent drop in shares of apartment REITs in the 12 months through yesterday, the only property type to decline, according to data compiled by Bloomberg. The worsening performance by equities led Lehman Brothers Holdings Inc. to abandon plans for an initial public offering of apartment owner Archstone last year and instead sell the company to Chicago-based Equity Residential and AvalonBay Communities Inc. (AVB) of Arlington, Virginia.

After announcing the deal in November, the two REITs moved quickly to reduce their exposure to the Washington market. Equity Residential, the largest publicly traded apartment owner, sold the 914-unit Crystal Towers in Arlington in March. It also agreed to sell six other properties, totaling more than 1,700 units, in the region in January as part of a $1.5 billion portfolio deal with Goldman Sachs Group Inc. and Greystar Real Estate Partners LLC.

Crystal House

AvalonBay, the second-biggest apartment REIT, last month sold the 828-unit Crystal House that it acquired in its hometown through Archstone. It also sold the 564-unit Avalon Decoverly in Rockville, Maryland, part of which it acquired in 1995. It built the rest in 2007.

Jason Reilley, a spokesman for AvalonBay, declined to comment on the sales. Marty McKenna, a spokesman for Equity Residential (EQR), didn’t return a call for comment.

David Neithercut, Equity Residential’s CEO, said on a conference call after the Archstone deal was announced in November that while the purchase gave it more properties in the Washington area at a time of increased supply, “there have been bumps in the road from time to time over the years in this market but over the long-term, the greater D.C. market has been a terrific performer and should continue to be such.”

Scaling Back

Other companies are also seeking to reduce their presence. Home Properties (HME), a Rochester, New York-based REIT that owns apartments mostly in the mid-Atlantic states, announced the sale of its 450-unit Falkland Chase apartments in Silver Spring, Maryland, for $98 million this month. It wants to lower its exposure to the D.C. area to 30 percent of its net operating income from the 34 percent it had last year, according to Rod Petrik, a REIT analyst with Stifel Nicolaus & Co. in Baltimore.

“The state of the D.C. market, given the exposure of all the public companies, is probably going to be front and center in the earnings calls,” when apartment REITs announce first- quarter results this month, Petrik said in an interview.

REITs own close to 62,000 apartment units in the Washington area, or more than twice as many as they do in any other metropolitan region, according to Axiometrics. The publicly traded landlords are also developing the most units in Washington, with 2,947 under construction.

Nearing Peak

Deliveries of newly constructed apartment properties are expected to peak in the fourth quarter with 5,000 new units, before tapering to fewer than 400 each in the second and third quarters of 2015, according to Delta Associates. The region has historically been able to absorb about 1,425 new units per quarter in the last 18 years, according to Delta.

“It’s a supply problem and not a demand problem, which is the better kind of problem to have,” Leisch said. “When you have a demand problem, you’re called Detroit. When you have a supply problem you generally have a market that is attractive to investors.”

Buyers are still paying top dollar for apartment properties in the region as they bank on better times once the oversupply has been absorbed. Dweck Properties Ltd., which purchased Equity Residential’s Crystal Towers complex, paid $322.3 million, the largest amount ever spent on a single apartment property in the Washington region, Delta Associates said. Also last month, JPMorgan Chase & Co. bought the newly constructed 125-unit District building at 14th and S Streets for $76 million, or $608,000 per unit, another record, according to Delta.

Cap Rates

The dollar volume of Washington-area apartment-building sales increased 22 percent last year to $6.08 billion, according to data from New York-based research firm Real Capital Analytics Inc. There were 126 properties that changed hands, the most since 2007. Buildings in Washington proper traded at an average capitalization rate of 4 percent, the lowest the firm tracked since 2005. Cap rates are a measure of investment yield that fall as prices rise.

“If you look at it over the long run, we’re very comfortable,” said Sylvain Fortier, an executive vice president at Ivanhoe Cambridge, the real estate arm of Caisse de Depot et Placement du Quebec, Canada’s largest pension fund. It teamed with Goldman and Greystar to buy the apartment units in the region from Equity Residential.

“Will there be an impact the morning 500 new units open in the market? Probably,” Fortier said. “But in the longer term it’s OK. It doesn’t concern us.”

Charlotte Powell, a New York-based spokeswoman for JPMorgan Asset Management, which oversees the division handling real estate purchases, declined to comment. Ralph Dweck, a principal at Washington-based Dweck Properties, didn’t return a phone message.

Financing Deals

William Walker, chief executive officer of Bethesda, Maryland-based commercial lender Walker & Dunlop Inc., which financed the Crystal House acquisition, said his firm continues to fund deals in the Washington area, even as there will “no doubt” be a “glut” of apartments in the next 12 to 18 months.

Job growth through the private sector, as well as the omni- presence of the government and the procurement jobs related to it, means apartment properties can achieve more than enough cash flow required to service the debt, even at record prices being paid today, Walker said.

“We’re happy to do it all day long,” he said of multifamily financing in the region. “We’d do it till we’re blue in the face.”

Washington’s apartment market should be back to normal levels by around 2016, with annual rent growth of more than 4 percent, once the excess supply has been absorbed, said Leisch of Delta Associates. His firm forecasts an average of 48,000 new jobs added annually over the next five years, with a peak of 63,000 jobs added in 2016, just as the newly built supply becomes scarce.

“This stuff moves in cycles,” Leisch said. “The apartment market will be just fine in a couple of years.”

Source: Bloomberg
The reporter on this story: Oshrat Carmiel in New York at ocarmiel1@bloomberg.net

Wednesday, March 13, 2013

2.0 Version of Website Unveiled

A 2.0 version of the T. C. Lewis & Co. website is being unveiled in a few days, and we wanted to give a preview to our newsletter readers. Please feel free to take the new site for a spin and see what you think.

The new site has a few highlights to note:

-It is designed on a platform that operates better with Safari browser users and Apple products in general, including the iPad and iPhone.

-The site still features a mobile site that will automatically generate for visitors from a mobile phone, but now has the option to view the full site if visitors prefer

-It provides for easier access to the mobile search app for free download right on the homepage.

-The site brings searching all properties for sale or lease in our areas of coverage to your fingertips for all of East Tennessee, Southwest Virginia, and Western North Carolina. Check out the 'My TCL Account' button at the top of the page to setup your own password protected account for viewing and saving properties for review.

-It features a 'company news' section to keep visitors in the know about the goings on inside the company.

-The site discusses expanded services and more in-depth detail of exactly what we have to offer, as well as maintaining an ease of operation and flow to find exactly what you want to see quickly and efficiently.

Thanks for keeping up with us via newsletter, and please enjoy the new site. We hope that it makes your online experience with us even better. Feel free to share with friends and family, and let us know if you find kinks in the site. We are still making tweaks and expanding the site as the company continues to grow and expand.
www.TCLewisProperties.com

Monday, February 11, 2013

Where Americans are moving to and from...

If you left the United States for a job abroad in 2012, there's a good chance you ended up in Germany.

UniGroup Relocations, moved 573 people to Germany last year, 29% more than to the United Kingdom, the second most popular destination, according to a report released Tuesday. And the relationship was reciprocal: Of foreigners migrating to the United States, Germany was the second most popular country of origin."

"[The] international migration study offers a unique perspective into what is happening with overall migration patterns to and from the U.S.," said Rich McClure, CEO of UniGroup Relocations.

One of the largest moving companies, many of UniGroup's international moves are corporate relocations, which reveal where firms are investing manpower. They also reflect the burgeoning economic recovery, as the total number of moves increased for the second year in a row after declining in 2009 and 2010.

"During the first and second years of the recession, there were steep cutbacks in corporate relocations," said McClure.

Many of the moves from the United States to Germany involved the U.S. military, as more than 50,000 members of the armed forces are stationed in the country. Foreigners moving to the United States were most likely to arrive from the United Kingdom.

But the hottest markets for migration are countries on the Pacific Rim. United's moves to that region have jumped by more than 10% over the last two years due to "an uncertainty about the U.S. economy," said McClure. Until things stabilize, he thinks many U.S. companies will focus on growing their overseas subsidiaries and invest human capital accordingly.

Australia, which has seen a recent boom in energy production and mining, finished third among people leaving the United States.

United Van Lines, the sister company to UniGroup, released data on domestic migration earlier this month. United's clientele tends to skew wealthier, but McClure says the company's report tracks closely with the Census Bureau's data on U.S. migration and population estimates.

Washington, D.C. had the highest proportion of people moving in rather than leaving. Corporations have been steadily expanding in Washington, as more companies - especially defense contractors, banks, pharmaceuticals and health care providers - open branch offices to be closer to the federal government, which is the source of much of their revenues. This was the fifth straight year Washington has had the highest ratio of people moving in to those moving out.

Oregon was the second most popular destination, followed by Nevada, North Carolina and South Carolina.

As for the states Americans were leaving? New Jersey topped the list, followed by Illinois, West Virginia, New York and New Mexico.

Source: Les Christie, CNN Money, January 30 article

Monday, January 7, 2013

Asheville Touted as Innovation Ecosystem

Can other cities learn a lesson from Asheville’s new emphasis on business innovators and start-up risk-takers?

The National League of Cities is blogging today about Asheville as a case study for best practices in promoting entrepreneurship.

Asheville economic developers were invited to present at a panel discussion along with Boston and Beaverton, Ore., a Portland suburb, at the annual Congress of Cities held in Boston in late November.
Ben Teague, executive director of the Economic Development Coalition of Asheville-Buncombe County, and Pam Lewis, the coalition’s director of entrepreneurship, outlined what Asheville is doing differently to create “an entrepreneurial eco-system.”

“A lot of cities were impressed with our going to South-by-Southwest as a creative way to do marketing,” said Lewis, who led a local delegation to the annual innovation conference in Austin, Texas, touting Asheville as an up-and-coming place to do business.

The case study outlined Asheville’s new emphasis on entrepreneurship in the past year.

“We pick cities and regions that are developing innovative models to strengthen their local economies,” explained author Katie McConnell, a senior associate with the league’s Center for Research and Innovation.

So far this year, the league has focused on economic development in case studies on just four cities: Asheville, along with Toledo, Baltimore and Longmont, Colo.
The report focused on Asheville’s identity as a foodie destination and the booming micobrewery business. Also noted was the Asheville Area Chamber of Commerce’s intentional focus on connecting innovators and the plans for a new Technology Accelerator this summer in downtown Asheville.

“I think what’s particularly striking about the Asheville region is the number of partnerships and stakeholders that come together to make a more friendly environment for entrepreneurs,” McConnell said.

The report notes a slew of activities geared toward entrepreneurs, including Ignite Asheville and Startup Weekend Asheville.

For business and real estate information, please contact T. C. Lewis & Co's Asheville office at 828.283.0433

Credit: Dale Neal (Asheville Citizen) and Katie McConnell
Read Katie's blog here: http://citiesspeak.org/2013/01/04/asheville-nc-focusing-on-its-strengths/